Marketing Coordinator – Low Carbon Agriculture programme – Aga Khan Foundation (India), Bahraich, Uttar Pradesh (28 Feb 2021)

Category : Agricultural Jobs

Position Name:
Marketing Coordinator – Low Carbon Agriculture programme
Position Location:
Bahraich, Uttar Pradesh
Reporting To:
Programme Officer (Agriculture, Food Security and Economic Inclusion)
Position Tenure:
2 Years employment contract
About the Aga Khan Foundation (India)
The Aga Khan Foundation (AKF) brings together human, financial and technical resources to address some of the challenges faced by the poorest and most marginalized communities in the world.  Special emphasis is placed on investing in human potential, expanding opportunity and improving the overall quality of life, especially for women and girls.  The Foundation primarily works across six thematic areas – agriculture and food security, economic inclusion, education, early childhood development, health and nutrition, and the strengthening of community institutions to lead development interventions. AKF is a member of the Aga Khan Development Network (AKDN), a group of 11 development agencies addressing the needs of poor and marginalized communities in more than thirty countries where it operates.
AKF started its operations in India in 1978, and today implements programs in both rural and urban areas across six states (Bihar, Gujarat, Uttar Pradesh, Telangana, Madhya Pradesh and Delhi).
Project Details
In partnership with the Children’s Investment Fund Foundation (CIFF), AKF has initiated an innovative pilot programme to promote the adoption of low carbon agriculture practices by smallholder farmers in three agro-ecological zones in the states of Gujarat, Madhya Pradesh and Uttar Pradesh. The three-year pilot initiative aims at establishing proof of concept that low carbon farming systems can enable the agriculture sector to become a net carbon sink, while at the same time enabling a shift to improved nutrition outcomes and reduced gender inequalities. Key programme interventions include the creation and strengthening of community institutions to enable the adoption of sustainable farming practices, promoting water use efficiency for a range of crops in target geographies, soil and water conservation, regeneration of common lands, promoting agro-forestry and farm forestry, reducing GHG emissions from livestock through the adoption of ration balancing, scaling-up the use of renewable energy, particularly for crop irrigation, and diversifying incomes for smallholder farmers through the development of sustainable enterprises (eg bio-pesticide manufacture, bee-keeping etc.). The programme also seeks to engage actively with the market to expand demand for low carbon agriculture products, contributing directly to increased incomes for smallholder farmers, and track and document emerging learning for policy dialogue. The empowerment of women farmers, and initiatives to strengthen agriculture-nutrition linkages through crop diversification are other key objectives. AKF will lead implementation in Uttar Pradesh and will work closely with other implementing partners in the selected geographies in Gujarat and Madhya Pradesh.
AKF is seeking to recruit an ambitious, energetic and hard-working Coordinator to lead the market and value chain development interventions in the programme, expanding market opportunities and market farming and livestock products, resulting in increased incomes from the adoption of low carbon agriculture practices by smallholder farmers.
Position Summary
The Marketing Coordinator – Low Carbon Agriculture programme will lead the market and value chain development related interventions in 60 villages of Risia and Chittaura blocks in district Bahraich. The position will work with the implementation team on the mapping the demand for LCA produce, exploring market opportunities at the district and state levels, and facilitating market linkages for smallholder farmers from the project area. Responsibilities include facilitating market linkages between producers and potential buyers at different levels by conducting market research, value chain analysis, packaging, branding and negotiation with potential buyers. The position will report to the Programme Officer (Agriculture, Food Security and Economic Inclusion), Uttar Pradesh and work under the leadership and guidance of the State Programme Manager.
Key Responsibilities
  • Working closely with the block teams, assess the marketable surplus of low carbon agriculture products in the programme area (crop, horticulture and livestock) and explore possible market options at district and state levels.
  • Build the capacity of existing community institutions (SHGs and the Bahraich Farmers Producer Company) for collective sale of LCA produce.
  • Support the development of enterprises for bio-pesticides and bio-fertilisers and the development of sustainable value chains for these products.
  • Facilitate access to government schemes supporting farmers to adopt conservation agriculture/ zero budget natural farming/or other methods to reduce greenhouse gas emission.
  • Build the capacity of BOD members of the Farmer Producers’ Company to increase their shareholders, develop and implement sustainable business plans and meet the statutory compliance, emerging as viable business institutions.
  • Explore the possibility of aquaculture in ponds renovated through programme interventions.
  • Facilitate market linkages for sale of LCA produce such as cereal crops, vegetables, fruit, honey and dairy products enabling farmers to access remunerative markets.
  • Connect farmers with large aggregators like DeHaat, Big Basket, ITC, APMCs, Mother Dairy Safal, Spencers etc.
  • Collectivize and support the Bahraich Farmer Producers Company (FPC), by building their capacity and encourage farmers to use the FPC as a platform for aggregating their produce to get better prices.
  • Work closely with the technical support partner to develop a market brand for LCA produce from the programme areas. This would include the convening of organic markets and developing a brand recognition for high quality LCA produce from the programme areas.
  • Plan agricultural and livestock activities from a marketing perspective, advising the field teams on price variations and seasonal requirements of farm produce.
  • Explore and advise on possibilities of value addition/ processing of LCA produce for increased incomes for smallholder farmers.
  • Be updated on innovations and best practices related to rural marketing/ market differentiation and facilitate their adoption across programme areas.
  • Carry out any other duties and responsibilities as may be assigned by theProgram Officer and State Programme Manager.
Qualifications and Skills Required
  • Post-graduate in Agriculture Economics/ Horticulture/ Agro forestry/ Agronomy/ Forestry or MSW with MBA in Rural Development or Rural Marketing.
  • Minimum 3 years of experience in rural marketing for agricultural production and allied commodities and in particular demonstrated experience of working with farmer collectives such as FPCs/SHGs.
  • Highly motivated, result oriented and organized, strategic thinker with strong organizational and creative problem-solving skills.
  • Excellent verbal and written communication skills in English andHindi.
  • Ability to work in cross-functional teams across departments and institutions; needs to be comfortable dealing with ambiguity, as well as situational authority and leadership.
  • Solution-oriented, creative problem-solver, who can be versatile and is willing to work around obstacles.
  • An ability to lead and work in teams and set an example for high quality work is essential. Must be willing to work independently and tomulti-task.
  • Strong team spirit and commitment to the environmental and social mission which drives AKF.
To apply:
Please submit your updated CV, accompanied by a cover letter (200 words) stating the reasons for your interest and suitability for the position by 28th February, 2021_ through the following link:
The Aga Khan Development Network is an international group of private, non-denominational development agencies and institutions that seek to empower communities and individuals, often in disadvantaged circumstances, to improve living conditions and opportunities. Visit us at
The Aga Khan Foundation is committed to the principles of equal opportunity and will strive to ensure that all job applicants, staff and volunteers, do not suffer negative discrimination on the basis of their religion, race, caste, color, nationality, social class, sex, place of birth, marital status, sexual orientation, gender identity, disability, HIV status, age etc. or any combination of these.

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